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Practical guides, worked examples and a free Offer Studio. Use AI to move from “I could do this” to something a customer can actually buy.

Build your first offer Explore the library

No account. No course checkout. Start with the work.

A little more specific. A lot more useful.Inside the studio
From skill to sellable scope EXAMPLE / 01
THE STARTING POINT

“I help businesses
with marketing.”

Too much to explain.
Too little to buy.
THE NARROWER OFFER

One customer call.
A clearer sales page.

A messaging sprint for independent consultants with a service that's hard to explain.

01 A customer-language brief02 A complete page draft03 One revision, then handoff
Specific buyer. Visible output. Firm edges.
Original teaching example · illustrative work, not a client result.
Make the offer. Check the numbers. Export the page.
A working library, not another feed.Services · software · media · researchOne founder. Many ways to build.

The field notes

Good work to borrow.

All guides
THE OFFER, WITH EDGESFROM THE WORKED EXAMPLE
ONEFOUNDER / WORKING EXAMPLE

Customer-to-page sprint: $950. For independent B2B consultants with one established service. Send your current page, offer facts, and up to 60 minutes of permissioned customer conversations. Receive a two-page messaging memo and a 600–1,000-word first draft by business day seven after complete intake. Return one consolidated set of comments within three business days; the final revision arrives within two business days of those comments. You publish it; design, traffic acquisition, and conversion testing are outside the scope.

A passage from this guide’s worked material. Full context, instructions and sources below.
StartBreakdown7 min

Sell the easy version first

Borrow Justin Welsh's fixed-offer mechanics, then price a small service with the selling time, revision work and owner labor left in.

See the worked example

Every guide has a specific job, an example to inspect and a next step you can use.

A free tool + a short hands-on course

Leave with an offer.
Not just more notes.

Choose a buyer, put boundaries around the work and see what the price leaves you after costs and your time. Then export a proposal and an editable sales page.

Open Offer Studio

Works in your browser. Your draft stays with you.

Your take-home work

The customer-to-copy sprint

  1. 01 / The scopeDeliverables & boundaries
  2. 02 / The numbersCosts, hours & capacity
  3. 03 / The proposalA usable client handoff
  4. 04 / The sales pageResponsive HTML export

Start with the modeled example, or make your own.

Meet your next question

Where are you in the work?

01 / START

Find your first offer

Turn something you know into a specific problem you can solve.

Browse start
02 / SELL

Give it a buyer

Write the page, show the sample and make the first conversation easier.

Browse sell
03 / BUILD

Make it real

Create something useful with AI, then check the work that matters.

Browse build
04 / RUN

Keep it manageable

Make the hours, handoffs and economics work for one person.

Browse run

Less feed.
More forward motion.

A useful business idea, something worth trying and a reason to skip the rest. Read a complete sample before deciding.

Meet the letter