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THE FREE WORKSHOP / YOUR FIRST OFFER

Turn your skill into an offer
someone can buy.

Choose a customer. Make the numbers work. Leave with a proposal and a sales page—not another list of things to do.

Three short lessonsA real, editable outputNo account required
Start with the example, then make it yours. This is a proposed service, not a customer success story. The tool uses your inputs and a fixed template; it isn’t an AI writer. Everything stays in your browser.

LESSON 01

Sell one finished result.

“I help with marketing” asks someone to figure out what to buy. “I turn customer interviews into one clear sales page” gives them a useful result to picture. Start there.

Use AI to sharpen your first version

Paste this into your own assistant, followed by your notes. Remove confidential customer details first.

Help me package one small service using skills I already have. Ask me who I can reach, what they already pay to fix, and what I can deliver myself. Then suggest three narrow offers. For each, name the buyer, the tangible deliverable, what is excluded, and a first paid test. Don't invent customer demand, results, credentials or prices. Push back on vague outcomes.

A name that says what the customer gets.

A recognizable buyer, not “small businesses.”

Use the words a customer would actually say.

Promise an output you control, not a sales result you don’t.

List the materials and approvals you need before the delivery clock starts. One per line.

One deliverable per line. Keep the scope small enough to finish well.

Name the first-draft date and the revision turnaround after client feedback.

Clarify the obvious adjacent work before someone assumes it’s included.

Make the first step easy and specific.

An HTTPS booking/contact link or mailto address. Nothing will be sent.

LESSON 02

Price the work, not the dream.

Start with the time you actually have. Two projects a month might fit around a job; ten probably won’t. Include time spent finding customers and fixing revisions, not just making the deliverable.

All figures are USD planning assumptions. The 3% example fee is a placeholder, not a provider quote. Include taxes, insurance, professional advice, refunds and any other costs that apply to you. Cash before tax is not salary or accounting profit.

LESSON 03

Put something real in front of someone.

You now have a specific buyer in mind, a scope and a price to test. Download the proposal to personalize for one prospect. Or open the sales-page file in your browser and see the offer as a customer would.

  1. Replace the example with a service you can genuinely deliver.
  2. Add your contact link if you want a working call to action.
  3. Download my-offer-page.html, then double-click it to open it. It works offline.
  4. Open the proposal’s .md file in any text editor. Personalize it, then paste it into an email or document.
  5. Before publishing, read the page aloud, check it on your phone and agree payment terms separately. Publishing/hosting is not connected here.

Don’t send ten generic pitches. Pick one person you can plausibly help, explain why their specific problem caught your attention, and ask whether the proposed outcome would be useful.

Keep the work you’ve done.

A real HTML page and a Markdown proposal. No email gate.

Nothing is saved until you choose Save.

YOUR WORK, TAKING SHAPE

A sales page you can actually open.

The preview updates as you edit. The download contains this page, not just instructions to build it.